Color photography has been around long enough now to be considered an art form and publishers, usually in conjunction with exhibitions (like this one) have put out books on the history of the subject. The author concentrates on the photographer's creative output from the mid-thirties to the first decade of this century. The origins are not forgotten, the introduction mentions the first simple color work from 1851 and the Inventing color photography chapter reveals how individuals moved towards producing recognizable proper color work. Alfred Stieglitz is closely connected with the development and his 1904 'Moonrise, Mamaroneck NY' is on page eighteen and long considered the first art color photo.
The editorial format of the book has four essays, each followed by a portfolio of photos. The seventeen after the Invention chapter show a mix of images with mostly various browns as the dominant color. The next two chapters explore the commercial world of Kodak and how photographers were constantly experimenting with the idea. Ansel Adams concluded that his color work was no better than amateur snaps. All through the thirties and forties, the public saw color as a selling device, mainly in magazine ads. In 1935, Kodak introduced Kodachrome, which was very popular with the public but clearly not fine art.
In the mid-seventies and into the eighties color was at last accepted. The portfolio following chapter three: Using color has work from the now world famous photographers: Christenberry, Samaras, Levitt, Eggleston, Shore, Meyerowitz, Divola, Sternfeld, Dow, Goldin, Sherman, Skoglund, Serrano and others. Chapter four considers how new tech has given photographers new technical challenges and also how the public can view their output. The chapter runs up to 2010, so the significant changes that AI might mean to photography are obviously not mentioned.
The book has a final fascinating fourteen-page section: From potatoes to pixels, which looks at the technical history of the genre. An excellent book that covers the same subject as this one and it was published at the same time is Color rush by Katherine Bussard (ISBN 978-1597112260).