Thursday, 20 July 2017

Painting the Bernie way

On page forty-five there is a 1959 ad for Ford's Edsel cars and I can remember tearing the page out of the Saturday Evening Post to keep in my illustration file. I liked the treatment of the people and the background rather than the car. Years later I found out that it was painted by Bernie Fuchs. The brief chapter on auto illustrations has ten car paintings from 1955 to 1960 and in these six years you can see how Fuchs developed his style from the typical Detroit car presentation to his own way of painting backgrounds, foliage, buildings and especially clothing.

The book is a handsome production with just over three hundred pictures and printed on nice matt stock with a 175 screen. David Apatoff contributes an illustrated essay of the artist's life over twenty-nine pages. He mentions that during the late fifties Fuchs and a few other artists moved away from representational pictures to a much more expressionist style and the chapter on Editorial Illustrations has forty-eight examples full of wonderful design ideas for paintings to illustrate fiction. There are a couple on page eighty of McCall's spreads from 1966 and '68, both show a very graphic design approach rather than the traditional presentation of art for magazine fiction. The chapter on Advertising continues the them of original design paintings for major companies like Seagram's, Coke, Pepsi, Intercontinental Hotels and others.

The longest chapter has thirty-nine paintings, many one to a page,  for Sports Illustrated from 1961 and into the eighties and this where Fuchs hit his stride with work that is way beyond conventional magazine work. There's a lovely few pages near the back of black and white drawings, this opens on page 199 with brilliant illustration of four people sitting round a meal table, another figure is standing and pointing to one of the sitters, the style looks very loose and casual but of course it's incredibly professional with the use of line, shading and composition...a typical Bernie Fuchs solution and this book is full of such visual wonders.

Thursday, 15 June 2017

The real, amazing story

If you want to know all about building the Hoover Dam there is only one book: this one. Amazon has several titles about the Dam but I bet that many authors cut and pasted facts and details from this book. The chapters originally appeared in Compressed Air Magazine during the construction and they were reprinted as five booklets and these form the basis for this title but without the ads in the originals (though there is one, on page fifty-four, for Ingersoll-Rand).

It's worth saying that the copy was written for professional folk and a lot of it is quite technical but not too the point that the average reader couldn't follow the story. Actually the pouring of the 3,200, 000 cubic yards of concrete for the Dam doesn't take too many pages, the first hundred or so look in detail at the surveys of the Colorado River, building Boulder City, constructing the tunnels to divert the river while the Dam was being built, aerial cable ways, a railroad, fixed to the canyon side, to carry the concrete to the site, building the generating plant and more. What fascinated me about pouring the concrete, over twenty-three months, was installing a hundred and fifty miles of pipes that carried refrigerated water to cool the huge heat build-up as the concrete set.

Fortunately more than a third of the book are photos and technical drawings that back up the copy and they all have very comprehensive captions. The Hoover Dam story comes alive in these pages and it can be picked up at an incredibly low price.

Tuesday, 6 June 2017

Time to look at luxury

Basically this is a picture book of timepieces, a celebration of eighteen of the world's top watchmakers and probably the only time I'll ever see these watches close-up. Each chapter starts with a brief illustrated history of the company (in English, German and French) and though interesting they are really written from a company PR perspective. This is followed by pages of supurb photos, many of them huge close-ups of the watch face and these work particularly well with the skeleton models where it's possible to appreciate the design craftsmanship by looking through the watch.

I thought the large size of so many of these photos reveals some interesting points. The chronometer watches obviously use capital cities around the globe but because there isn't one between the Azores and Rio the incredibly small island of South Georgia is frequently used or the Fernando de Noronha, Jaeger-LeCoultre just use H2O on their Reverso Squadra World Chrono. Two of their other chrono watches have Donnington and Gaydon instead of London (GMT). I noticed that most companies don't seem to be able to get to grips with using clean, elegant type for the numbers, those on the Patek Philippe Calatrava Pilot look quite hideous. Easily the best looking solution is to use a thin line as so many do throughout the pages.

A really nice thing about this book is the production, excellent matt art paper for 175 screen printing and the first-class photos from each companies marketing division. There must be some fairly strict guidelines from the companies about how to photograph their products in a studio because throughout the book they all have a uniform feel with controlled lighting and it looks like many of them have been shot minus the glass to avoid annoying reflections.

As I said this is a visual celebration of the watchmakers art and there is a second volume that looks at twenty-two brands with a broader coverage than this first book's look at top end of the luxury market.

Saturday, 27 May 2017

Flying the colors

 Alfred Znamierowski seems to have cornered the market in informative flag books and this latest version of his encyclopedia is an excellent buy. I originally bought Brian Johnson Barker's Complete guide to flags of the world and though it it's good and up to date I didn't think the thick paper and the perfect binding on the paperback edition would last too long with regular usage.

For more or less the same money as the Johnson Barker book this 'World encyclopedia of flags' is vastly superior. The 256 pages are split into two sections, the first looks at flags (and pennants) historically, flag design, usage, government, military and naval flags et cetera. The second part details flags of the world and frequently breaks these down to flags of country regions. Each gets some detail about the origins and meanings of the flag's graphic elements.

There are some interesting pages at the back with flags from international organisations, regional and local flags, peoples and causes like Arapaho indians, Irish-American, Sami people of northern Finland. A nice touch, I thought, were the three pages devoted to house flags like Getty Oil or Sheraton hotels and the very last pages before the Index a look at yacht flags.

The six hundred flags in the book are shown on well designed pages and obviously all in color. Some readers might find the caption type a bit small but other than that a remarkably comprehensive look at what's at the top of the flagpole, past and present.