Sunday, 31 May 2015
Chews, Catalina and Cubs
One of the paragraphs in the book's introduction starts with: So how is it that Dorothy and Shep are almost unknown today? Basically because their work, although very wide ranging, wasn't the type that easily fitted into design history books. The most common reference is Shepherd's airbrush and design work for Wrigley's gum from the thirties to the sixties and the book has over thirty wonderful examples of this (several a spread wide).
The Wrigley connection with the Shepherd's lasted for years with creative work to sell the gum, all kinds of design for the Wrigley owned Santa Catalina island and for the Chicago Cubs. There nineteen whole page Cubs programs included though I don't think they have the graphic flair of the gum posters.
For a strongly visual book it's a treat to look through and a handsome production by Harper Design. Just over ten inches square with more three hundred images. With Hathaway and Nadel's book Dorothy and Otis Shepherd come out of the shadows at last.