Sunday, 2 August 2015

Poor look, weak taste

This really should have been a visual winner with seventy-five of the Nation's faves displayed in all their glory, instead it misses it completely by having an incredibly bland layout throughout the one hundred and sixty unnumbered pages.

Each spread is the same. The left-hand page has some text about the product: size; package; origin; ingredients; maker; slogan; general comments, some of this is actually quite interesting, especially the ingredients which have probably changed a lot since 1980 when the book came out. This text takes up mostly less than a quarter of the page, the rest is empty. The right-hand page has the visual interest with a package and the contents shot, sometimes a whole page or a cutout but all very unimaginative as photos.

Predictably so much of the contents could be called fun food -- 7Up, Good Humor ice cream sandwich, Bazooka bubble gum, Twinkies, Hershey's kisses, Reddi wip. McDonald's gets three spreads with hamburgers, french fries and milkshakes. Other foods are non-branded generic products like macaroni and cheese, chocolate chip cookies, cream cheese or onion dip.

If you want a bit of thirty-five year old food nostalgia maybe it's worth picking up a copy but don't pay more than a few dollars.

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