Thursday 16 January 2020

Anaheim Electronics journal




















This certainly was a clever idea, to produce a fake house magazine for Anaheim Electronics to celebrate their hundredth anniversary but it does have one glaring fault, it's not multi-language throughout (so four stars). The only English Japanese part is on page one with the CEO's introduction. Other than that the articles have titles and perhaps a few lines in English but then all the editorial throughout the pages is in Japanese. Another quirky thing are the ads which, except for one half-page upright are all in English, some of these are fun: 'Happy meals are here!' the headline for McDaniel hamburgers (and using font very much like McDonald's) maybe you might like to apply for an Anaheim Electronics credit card with an ad spread over three pages.

The articles are about various products produced, by Anaheim and some of them have some very attractive futuristic illustrations. There's nine page lifestyle section with pictures of various products with headings in English but the text is Japanese. There are two additions included with the magazine. A mini-poster with an illustration of a Gundam prototype that Anaheim manufacture. The poster's reverse has thumbnails of all the magazine's spreads and forty-two company logos, some of which are really quite cleverly thought out. The other is an eighteen page Visitor's Guide in flight magazine devoted to Von Braun space colony with text in Japanese except for two ads, one for Luna Coffee and the, on the back cover, for Moorgarten, which looks like a whiskey drink.

The magazine and additions are enclosed in a stiff blue plastic sleeve so you can look after this fake Anaheim keepsake but I thought it was shame that the designers didn't get some professional magazine design advice to really make this a 'authentic' publication look real.

 

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