Tuesday 8 September 2020

American Bicentennial 1976 / Graphic Standards Manual














A rather slim fifty page book with everything anyone needed to about how to use Bruce Blackburn's clever logo for the 1976 American bicentennial. Beautifully designed and printed (in color) and I thought it would make a useful starting guide to any design group that had to do a graphics manual for a company. Blackburn says the five pointed star was the starting point but it needed softening so thick red, white and blue lines were added to make a much softer star. There are interesting pages on how not to use the logo, the use of color, stationary, on vehicles et cetera and pages with the logo in various sizes. 

The book has a black card wrap-around cover with the logo embossed on the front, both inside cover flaps have essays from Blackburn and Christopher Bonanos. I found a good copy on the net at a much reduced price so it's worth searching around.

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