Sunblom fans are in luck, The Illustrated Press has done a reprint of his work. The first seventeen pages have an illustrated essay about his professional life. The following chapters look at adverting, pin-ups and editorial. Coke-Cola takes up fifty-two of the adverting pages but I was pleased to that the long-running ad campaign, from the mid-forties, for the US Brewers Foundation shows eleven of Sundblom's paintings. Four of them are quite detailed color studies to show the ad agency and client before he did the final art.
The Coke pages, as expected, are full of the fat man that summed up Father Christmas for millions, he painted them for three decades. (The 1997 'Dream of Santa' book has most of his festive season paintings: ISBN 978-0517186558.)
The book follows the usual Illustrated Press style. All in color, a simple elegant layout and well printed on a good matt art paper.
No comments:
Post a Comment