Saturday 20 July 2024

MAGA autos





















A compact handy light-weight guide to the excesses of Detroit. The 320 pages are crammed with art taken from period brochures and ads. This was an age when illustrators were the kings of the media and the pages are crammed with meticulously painted dashboards, engine blocks, chassis without any seats or bodywork and close-ups of exclusive bits of technical design. Frequently these land cruisers are occupied by families of midgets and it's a wonder that Dad could see over the dashboard. At the other extreme, the more expensive models are surrounded by stylish-looking ladies and husbands in morning suits and bow ties.

There are a few photos in the book and the 60s edition is almost all photos and I thought not quite so visually interesting. The twenty-four chapters, each devoted to a brand, reveal the various models released each year with some caption tech specs. Considering that one car sort of looks like another the page layouts cleverly use the car art and simple graphics to create a quite a breezy look.

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