An interesting curiosity from the DayGlo company (now part of RPM International) with some wonderful examples of how their product can create eye-catching graphics. It’s a large book, with sixty-eight pages, thirteen by eleven inches (published in 1969) with a plastic comb round back binding to hold together different papers used inside.
The clever idea was to pitch it to designers by reprinting, in DayGlo inks, various graphics from the sixties, some of them by well known designers. The section on Magazines has a twelve pages of Bert Stern’s serigraphs of Marilyn Monroe. This originally appeared in Avant Garde magazine March, 1968. The printed items include ads, posters, editorial pages, packaging, album covers and more. Some of the printed examples in the book look quite intriguing but fortunately there are two pages at the back with detailed production notes. Inside the back cover is a pocket with useful color charts. A silk screened one really makes the colors sing. Worth checking if you find a copy to buy, ask the seller if these color charts are included.
The book was designed LG Hughes Associates of Detroit and printed by Central Litho in Cleveland. The city is still the home of DayGlo.
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