|The latest logo (bottom right) looks very flat compared to the 2010 version (bottom middle).|
|According to the book he is Major Quality and his sweetheart Miss Sweetly.|
This is really Logo Life lite (ISBN 978 9063692605). That book with a hundred company logos shown historically (some are in this book, too) was much more interesting than this one, least for designers. Tasty stories is more of a casual presentation of twenty-three company logos and PR histories of the companies. The brands are all big name food companies from Europe with eight American ones.
What I found intriguing looking at the various logo changes over the years is that some of the newer designs don't necessarily look better than a logo from the recent past. The current Douwe Egberts seems to lack any sparkle when compared to the 2010 design, Quality Street chocolates (now owned by Nestle) have a dull looking mark compared to the one used during the nineties. On the other hand the latest Duvel beer logo, still using the traditional black letter type, looks brilliant. A feature throughout the pages is seeing logos large. Page eighty-one has two from Kellogg's, one from 1970 and the other 2012, only a typographer would be able to point out the very slight differences.
Worth buying if you can find it cheap enough but Logo Life is much, much better.