A gorgeous book of greeting cards, originally published in 1991 (so copies are now quite cheap on the net) that will delight fans of Americana and others interested in popular culture. The 750 color cards are arranged by year in obvious chapter headings, Teen Age, Happy Birthday, Wedlock, Bon Voyage etc. Ellen Stern writes an informative twelve-page introduction to the company.
The chapter on flowers shows Hallmark's best-selling card, a basket of pansies issued in 1939. I'm a fan of Christmas cards and I was pleased to see nine cards painted by Norman Rockwell. Haddon Sundblom, who painted the Coca-Cola Santa also has a showing.
Turning over the pages it soon becomes apparent that from the start Hallmark set themselves a very high standard of design, thanks to the founder Joyce Hall and if you want to follow the history of the company in cards this is the book for you or you can check out the company over the decades with a lovely centenary book: Hallmark: A Century of Caring (ISBN 978-0740792403) it also includes a DVD with a ninety-eight minute Hall of Fame movie from 2005.
No comments:
Post a Comment