This chunky paperback covers thirty-one national elections, from 1900, with about five hundred graphics. It's the pins I find most interesting. The other graphic material is printed and as nothing is captioned it's difficult to know if it's a huge poster or just a letterbox flyer, however, it's the slogans that are the reason for the book. Some of these are now part of the country's history, Hoover's 'A chicken in ever pot', Roosevelt's ' Happy days are here again', Johnson's 'All the way with LBJ' and Reagan's 'Are you better off than you were four years ago?'. Unintentional humor can creep in with Tom Dewey in 1944 'Well, Dewey or don't we' and 1948 'Dew it with Dewey'. 'I work for peanuts' maybe helped Jimmy Cater win in 1976.
Each election gets a few words (I found the book rather superficial in this regard) and some data about the winners and losers. The Electoral College numbers and the popular vote percentages are probably the most interesting items.
Words to Win By: The Slogans, Logos, and Designs of America's Presidential Elections: Publishers, Apollo: 9781948062640: Amazon.com: Books