Sunday, 12 January 2025

Corporate graphics revealed


Left, The T&H reprint of the first manual



The above four spreads are from book one.




































Unit Editions published two books on corporate-style manuals in 2014 and 2019. Book one has been reprinted by Thames & Hudson and it considers forty-two company guides in its 600 pages. Book two, with 432 pages, covers guides from twenty-four companies. Oddly, thirteen guides are the same in both books so I think the T&H edition is the better buy.

The editorial format is the same in both books. Each guide opens on a spread with details about the designers and client and technical details (date, size, pagination, etc). The following spreads show selected pages from the guides. In book two, the last page of each guide selection has thumbnails of all that guide's pages.

I was impressed by both book's coverage, obviously large companies, for example, Canadian National Railways 1965, British Telecom 1981 and Ciba-Geigy 1972 but also twenty pages for the HemisFair 1968 and the US Department of Labor 1975.

There are additional articles in both books by designers and the guides they produced. The books are beautifully designed and printed. I would say they are essential titles for anyone who works in the corporate graphics area.

US
UK


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