Well-written and red

The weekly Economist magazine (the staff likes to consider it a newspaper) in 1984 asked ad man David Abbott to create some posters to increase the circulation. This handsome-looking book, with 256 pages, features two hundred red-and-white text posters created by ad agencies. The most well-known one is: "I never read the Economist." Management trainee. Ages 42.

The landscape pages display the posters with Alfredo Marcantonio's copy running beside them to reveal the thinking behind some remarkably creative headlines over the years. Copies of the book seem rather rare and expensive, so it's worth searching the net for a copy.